Technology Partners

To offer customers the latest technological innovations and the robustness and reliability they are looking for, ADELYA forges technology partnerships with the big cell phone, payment and contactless operators, as well as with developers of best-of-breed software for the retail market.







The AFSCM (Association Française pour le “Sans Contact” Mobile or, in English, Association for Mobile Contactless in France) is a non-profit association established 2008. Its main objectives are to facilitate the technical development of NFC and to promote contactless mobile services. AFSCM was established in April 2008 by the three French MNOs: Bouygues Telecom, Orange France, and SFR.


INSIDE Contactless leads the market in open-standard contactless innovation. The company has delivered more than 400 million contactless platforms worldwide, and its contactless payment and Near Field Communication (NFC) solutions power the next generation of payment, transit, identity and access control applications. INSIDE’s work in contactless standards and its 65 families of patents, including essential NFC patents, play a leading role in establishing industry direction. INSIDE is headquartered in Aix-en-Provence, France, with offices in Paris, Shanghai, Singapore, Warsaw, Seoul and San Francisco. For more information, please visit http://www.insidecontactless.com/.

ADELYA is partnering Orange for the Nice Cityzi operation that allows consumers to use their Samsung Player One Cityzi cell phone in place of a normal loyalty card at participating points of sale (Au Bureau, Carlson Wagonlit Voyages, Tape à l'oeil, etc.). More about Cityzi Orange.

With more than 15 million terminals operating in over 125 countries, Ingenico is a leading provider of optimized, secure payment solutions with 2,850 employees providing support to retailers, banks and service providers. http://www.ingenico.com/.


Customer case studies

Bars&co

The first bar and restaurant franchise to deploy a full-web, mobile NFC loyalty and CRM platform in the French market.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0