“The new-generation city pass combines the right interactivity for visitors—a single card bundling transportation and attractions—and the right visibility for the Tourist Information Office: on the spot reporting, we know who our visitors are, what attractions they prefer, we can communicate after their visit and encourage them to come back.”

Maxime Tissot, Director
Marseille Tourist Information Office

Tourist Information Office

Tourist Information Office: Launch an NFC-enabled city pass. 

With ADELYA City Pass, tourist offices and convention bureaus are launching a new-generation city pass that is paperless, personalized and great value. 

What you get:  Know who your visitors are, what attractions they prefer, and encourage them to come back. 

MobileADELYA offers NFC-enabled, ready-to-use city passes:

Know your visitors. You choose: your city pass can either be an NFC card or a mobile smartphone app. The ADELYA city pass lets visitors access museums and attractions and benefit from discounts at local stores. It can easily bundle with an NFC transportation card.

Personalize the relationship: The city pass package offered by ADELYA consists of a web-based back-office platform to manage city passes and visitors, a city pass mobile application, an NFC reader and cellphones. Each season, the Tourist Information Office uses the back-office platform to define attractions and services included in the city pass (transportation, museums, attractions, deals and discounts, etc.).

Reduce costs: There’s no need to do things by hand any more, as the city pass is managed online in real time through a software platform. So it’s easy to add, change or personalize attractions and services on the spot.

Customer case studies

Aéroports de Lyon

The first time NFC technology has been deployed at an airport. With the Malys NFC loyalty card, Aéroports de Lyon experiences more customer intimacy at the point of sale and has seen a noticeable increase in average purchases for loyalty card holders.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0