• Airports
  • Automobile
  • Beauty
  • eCommece and mCommerce
  • Fashion and Equipment
  • Florists
  • Food Retailing
  • Health and Fitness
  • Homes and Decorating
  • Hotels
  • Leisure
  • Malls
  • Rapid and Local Services
  • Restaurants



ADELYA has solutions for all types of networks, such as franchises, cooperatives, dealers, integrated networks and groups of independent retailers at local and national level.


  • Over 1,000 points of sale using the Loyalty Operator platform daily
  • Over 1 million active smart NFC loyalty cards deployed
  • 15 million marketing campaigns sent yearly (text messaging, e-mails, web to print, social networks)
  • The loyalty service of Nice, the first French city to use contactless technologies to simplify city life


Customer case studies

Aéroports de Lyon

The first time NFC technology has been deployed at an airport. With the Malys NFC loyalty card, Aéroports de Lyon experiences more customer intimacy at the point of sale and has seen a noticeable increase in average purchases for loyalty card holders.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0