25/09/2015ADELYA City-Pass: the Tourist Offices’ ally (121 Ko)

In pursuit of their mission to breathe new life into local communities, Tourist Offices are multiplying initiatives to encourage visitors to discover local heritage. By offering a unique package in a single card to visit multiple local points of interest, the dematerialized Tourism Pass is a simple and effective tool for promotion, based on a win-win roposition: the tourist saves money, while Pass partners benefit from an additional stream of visitors. More and more territories attracted by this concept are looking for a solution that is quick to deploy and easy to use. Buoyed by the success of tourism passes in Marseille, Nice and Toulouse, the ADELYA City-Pass was recently selected by Aix-en-Provence and for the entire Ardèche department.

25/07/2015ADELYA, the loyalty expert, expands internationally (118 Ko)

ADELYA, the French firm specializing in loyalty management systems, is setting out to conquer international markets. The company, which manages a multilingual online platform in SaaS mode, began its international expansion early in 2014 and intends to grow in EMEA. Facing growing demand from more and more customers, ADELYA is continuing to reach out beyond the borders of France. Exports already account for 15% of its revenues and the company intends to increase this share of sales to 30% between now and 2017.

26/05/2015Commercial Unions Are Injecting Energy Back Into City Centers (303 Ko)

Facing tough competition from e-commerce and hypermarkets, City Centers are arming themselves with a new tool to even the playing field: a territorial loyalty program. With this kind of program, citizens benefit directly from spending at their local retailers, they become active participants in their community and they build a closer relationship with their city. ADELYA, an expert provider of loyalty solutions, has been chosen by a dozen Commercial Unions in France to manage the loyalty programs of their participating retailers. These programs encompass more than 800 shops with about 175,000 consumers. A customizable, white-label product, the ADELYA solution adapts to each Commercial Union to highlight the different shops and deals in each city. ADELYA will be present at the National City Center Conference at Nimes (Assises Nationales du Centre-Ville) on June 4 to 5, 2015, alongside its partner, the National Federation of City Centers (Fédération Nationale des Centres-Villes), to present its solutions dedicated to territories.

19/05/2015Ex & Co Group entrusts its loyalty program to ADELYA (571 Ko)

ADELYA, the loyalty specialist for retailers and territories, has been chosen by the Ex & Co Group (Ex&Co Central purchasing agency grouping consumer electronics stores Expert and Connexion) to equip all of its 136 stores with a unique loyalty and customer relationship solution: Loyalty Operator.

23/09/2014The Contactless CITY PASS : the secret weapon of Tourist Offices (142 Ko)

Adelya, a specialist in boosting territories and partners of Tourist Offices, is offering a packaged solution for the easy creation and management of City Passes. A veritable actor in the invigoration of cities and touristic sites, the City Pass designed by Adelya allows Tourist Offices to transform the experiences of visitors. A concept and a solution that unifies and creates value for territories.

Customer case studies

Aéroports de Lyon

The first time NFC technology has been deployed at an airport. With the Malys NFC loyalty card, Aéroports de Lyon experiences more customer intimacy at the point of sale and has seen a noticeable increase in average purchases for loyalty card holders.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0