This is the first time a multichannel loyalty and customer relationship tool has been rolled out nationally in the hotel and catering industry. The added value goes beyond the conventional discount model, affording each of our points of sale the ability to interact with customers in real time, through the channel of communication they choose. Being able to reach the consumer with the right information at the right time is a real plus. The ADELYA platform is integral to a contactless NFC communication strategy that includes mobile payment terminals.

Cédric Lacout, CEO Bars&co

We chose ADELYA because they offered the best combination of innovation, features, intuitiveness and price. The ADELYA Loyalty Operator platform supports personalized, opt-in, interactive loyalty programs, which are key to attracting and retaining passengers, employees, local residents and people accompanying flyers to the airport.

Virginie Gauthier, Customer and Sales Promotions Manager, Aéroports de Lyon

We are focusing more than ever on building our expertise and improving the quality of customer relations. That’s why Arthur L’Optimist is innovating and providing its network with a full-web loyalty tool that is easy to use and quickly deployed. It’s a major change for our network, and the ADELYA platform will help us to forge closer ties with customers, which is one of our core values.

Michel Choukroun, President, Arthur L’Optimist network

Our old loyalty program was multibrand and purely transaction-based. Today, building lasting customer relationships is very important and consumers expect much more than just promotional offers. The ADELYA platform allows us to devise a real customer communication plan, interact with them and analyze profiles and buying behaviors. It’s a great tool for defining our sales approach and improving customer satisfaction.

Audrey Eymard, CRM Manager, Carlson Wagonlit Voyages

Because innovation is a key discriminator, it was important for us to be the first brand to launch an innovative loyalty system using contactless NFC technologies that we are only just starting to hear about in France. Being able to bring benefits to our customers via their cell phone and the web was a huge leap forward for us in terms of customer engagement and loyalty.

Claire Jolivet, Loyalty Project Leader, Tape à l’œil

Customer case studies

Arthur Immobilier

A first in the real estate business: Arthur L’Optimist, a leading French real estate group, successfully deployed a mobile NFC, web-based loyalty solution for all its agents.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0