Four key technologies to promote:

  • Proximity marketing
  • Permission marketing
  • Marketing rebound


  • High availability
  • Scalability
  • Latest Web standards (JEE framework, Ajax, XML, RSS)
  • Generic and customizable components
  • Full interoperability with other systems
  • Multi-level security

Suited to all types of cards

  • Single-branded programs
  • Multi-brand/multi-department store
  • "Hybrids" (NFC + other technology)
  • Wallet (single brand)

Web 2.0, mobile and contactless

ADELYA’s loyalty platform and solutions are underpinned by 4 key technologies that are set to become increasingly important in the future:

Web 2.0 and social networking technologies...

...that drive customer engagement through real-time interaction between all players, including consumers, and enable social communities around a brand.

Cell phone technology...

...that is evolving from voice and data devices towards interactive marketing and payment devices, thereby avoiding consumers the hassle of carrying around cash, coupons and cards in their wallets.

Contactless technology...

...for its amazing ability to allow secure identification and interaction for the consumer.

NFC technology – Near Field Communication2D barcode technology

Cloud computing architecture... promote ease of use and deployment, cost effectiveness and high genericity

Cloud computingAll the technologies embedded in ADELYA Loyalty Operator solutions foster effective customer engagement through real-time interaction and social features.

A single code to guarantee a high degree of genericity and customization potential to simplify deployment, usage and security.

Customer case studies

Tape à l’œil

Over 400,000 loyalty cards with embedded NFC contactless stickers delivered to Tape à l'oeil, a children’s clothing retailer, making it the largest retail deployment of contactless sticker technology for loyalty and relationship programs in France.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0