A single platform,
multiple benefits

  • Platform ‘in the cloud”
  • Available on demand: you pay for what you use
  • Accessible via Internet
  • Easy to deploy whatever the sales organization
  • Cost effective
  • Generic enough to suit any retail business with a basic setup
  • Multilingual and international
  • Easy integration with existing systems (POS, payment terminals, cell phones)

Loyalty Operator platform

Discover Loyalty OperatorADELYA gives retailers and independent shops an all-in-one integrated loyalty and customer engagement platform. Managed in the cloud, the Loyalty Operator platform offers innovative and interactive marketing services including loyalty cards, couponing, gift cards, marketing campaigns, promotions, analysis and reporting. The platform boosts interactivity at the point of sale using customer-preferred communication channels like text messaging, e-mail, postal mail, cell phones and social networks.

Designed for the retail business, the Loyalty Operator platform fits any retail outlet organization and any distribution channel, whether for physical stores or e-commerce and m-commerce sites.

Retailers: Orchestrate, attract, retain and measure

  • Define loyalty rules and programs
  • Know who is buying what and where at each outlet in real time
  • Visualize real-time dashboards
  • Reward your consumers through point allocation and redemption, online and in store
  • Publish any marketing operations: promotions, gift cards, catalogs, couponing and so on 
  • Manage multichannel promotions: Internet, text messaging, social networks
  • Segment your customers, develop personalized marketing
  • Compile statistics and perform analysis
  • Conduct on-platform administration

Point-of-sale: Increase revenue, interact with consumers, boost traffic

  • Manage customer data efficiently
  • Boost consumer traffic at the point of sale with targeted marketing operations
  • Propose smart loyalty cards including NFC, 2D bar coding and cell phones
  • Know your consumers instantly including buying patterns, preferences and points
  • Interact with consumers in real time
  • Allocate benefits in real time
  • Monitor and measure marketing campaigns
  • Benefit from real-time sales and consumer data

Consumer: Experience contactless loyalty cards and use your cell phone to interact with your favorite stores

  • Manage your own profile, make your data public or private, choose how you want to interact with your favorite brands/stores
  • Be "recognized" immediately at the point of sale using your cell phone or your smart loyalty card
  • Access a dedicated loyalty space on a cell phone or website to manage your points, redeem gifts or coupons, view special offers and/or donate points to charities, friends or campaigns
  • Participate in value marketing activities (contests, games, sponsorships, etc.)
  • Book your favorite items through private sales or flash sales
  • Be informed of all good deals ahead of the crowd

Customer case studies

Arthur Immobilier

A first in the real estate business: Arthur L’Optimist, a leading French real estate group, successfully deployed a mobile NFC, web-based loyalty solution for all its agents.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0