Loyalty Avenue, white label loyalty wallet

Discover Loyalty Avenue: A WHITE LABEL loyalty wallet

Offer your customers the opportunity to use their mobile phone or the web to keep track of loyalty points and enjoy best city deals.

Designed by ADELYA, Loyalty Avenue is a white label loyalty wallet. Loyalty Avenue is available for all smartphones whether NFC and non NFC.

With Loyalty Avenue, keeping track of loyalty points, learning about your favorite stores and obtaining benefits, coupons, discounts from participating retailers and sharing great offers with friends is easy.

Application compliant with cityzi, cityzi phone users are now able to use their cityzi mobile phone as a loyalty card at various retailers in Nice. Loyalty Avenue on the web is available in the following white label brands: Carte Magique in Nice, Ma Carte VIP in Bayonne, ArthurImmo.


Benefits for consumers

  • Mobile and web wallet of loyalty cards
  • Stop the hassle of multiple cards in your wallet 
  • Free, rapid and ultra-simple
  • Loyalty multicards
  • View details of all loyalty accounts on line
  • Manage loyalty points and gifts
  • Tell friends about great offers via social networks
  • Public and private promotions
  • Discover new brands and partner offers

Customer case studies

Aéroports de Lyon

The first time NFC technology has been deployed at an airport. With the Malys NFC loyalty card, Aéroports de Lyon experiences more customer intimacy at the point of sale and has seen a noticeable increase in average purchases for loyalty card holders.

Read our testimonials

Discover Loyalty Operator 2.0

  • Quick launch of multi-channel marketing campaignas including emailing, sms and social networks
  • On demand couponing campaogns including m-couponings
  • Manage customer data efficiently and allocate benefits in real time
  • Access the Loyalty Operator platform from any web browser
  • Compile statistics and perform analysis for improved customer knowledge
  • Dedicated mobile or web-based loyalty spaces

Read more about Loyalty Operator 2.0